Nexo Events

Will it be possible to hold events in the metaverse?

The new technological revolution has been rapidly implemented in all aspects of our lives. Events have not been left behind, as cutting-edge technologies are being used to stand out and offer services never seen before. The metaverse will revolutionize this sector. Before addressing the question, it is necessary to understand the concept of the metaverse and its pros and cons.

What is the Metaverse?

The metaverse is a digital reality accessed through specific devices such as virtual reality glasses, allowing users to interact with others. Each user will have an avatar, representing a character in the virtual world.

The technologies comprising the metaverse include virtual reality, characterized by virtual worlds that continue to exist even when not actively engaged, and augmented reality, combining aspects of both digital and physical worlds.

While not a new concept, with numerous instances in the gaming sector, the metaverse aims not to be a fictional world, but an alternative reality where one can perform activities typically done outside the home, all within the virtual realm.

The key to the metaverse lies in its complete immersion, far surpassing current virtual reality experiences, achieved through familiar virtual reality glasses and sensors capturing physical movements and facial expressions for a more realistic avatar representation.


Advantages of the Metaverse:

Immersive Experience: Taking technology to a new frontier, an immersive virtual environment providing more opportunities, exploring business prospects, socializing with friends during leisure time, engaging in interactive gaming, and more.


Enhanced Online Social Interactions: Users can experience a personal connection with friends and family as the metaverse transcends traditional online social networking platforms, offering a tangible sense of presence.

No Physical Proximity Requirement: Allowing users, regardless of location, to interact freely without barriers.

New Brand-User Relationships: The metaverse offers a fully immersive platform for promoting and consuming products, enabling users to view and interact with products as if they were physically present.

Business Environment Improvements: The new workspace concept promises improved productivity, thanks in part to the convenience of working from anywhere, anytime, in a world filled with opportunities.

New Business Opportunities: Every day, new ways for individuals and companies to generate revenue are discovered through the opportunities provided by this technology, from open market exchanges and architectural development projects to property rentals and virtual world leisure activities like concerts, games, and exclusive experiences. Endless opportunities, albeit with risks in this virtual realm.


However, not all aspects of the metaverse may be positive. Despite its promising potential, there are negative points that hinder its advancement.

Disadvantages of the Metaverse:

Negative Impact on Society: A primary concern associated with the metaverse is the increased tendency towards globalization, potentially leading users to lose touch with reality.

A World Without Limits but Lacking Individual Identity: Users may feel a stronger sense of identity through social media profiles, generating a greater dependence on technology.

Addiction Issues: There’s a higher risk of addiction with this technology as users become fully immersed in the virtual world, leading to a loss of time awareness and difficulty distinguishing between the real and virtual worlds.

Cybercrime: With the emergence of new virtual concepts, greater precautions are necessary against illegal activities, such as fraud related to cryptocurrencies, where money could go unnoticed due to anonymity and lower traceability. The decentralized nature of the metaverse could afford hackers more freedom to commit crimes if security issues aren’t addressed.

Privacy and Security Concerns: Users are wary of companies accessing their data, particularly Meta (Facebook), a leading player in the metaverse project, given its history of handling users’ personal information.

Connectivity Issues: The metaverse will require a constantly active connection providing high-quality data. This necessitates fiber optics or next-generation wireless networks like 5G technology, which may only be available in specific areas until widespread adoption occurs with technological advancement.


Events in the Metaverse and Applied Virtual Reality for Events:

Thanks to the infinite possibilities offered by virtual reality technology, it will be possible to host all types of events and even combine physical events with this new technology. The potential of these events and spaces lies in connecting everyone from anywhere in the world. Physical events and virtual environments complement each other perfectly, enriching the physical event, expanding its capacity, and multiplying its reach. The metaverse is highly beneficial for brand positioning and allows for new access to the audience. Organizing an event in the metaverse can also be combined with creating other types of physical actions, enabling simultaneous activities in both worlds. Moreover, the metaverse offers unlimited space for creativity and event creation, from small team-building activities to large corporate events. This can help boost employee engagement and company culture by bringing employees closer together in a more realistic and immersive manner, motivating more businesses to participate in events we have yet to imagine.


When Will Access to the Metaverse Be Available?

Currently, the metaverse is a concept in its infancy. Some technology companies like Meta have presented related ideas and announced significant investments to bring them to fruition. We do not yet have the necessary technology to realize this concept. Infrastructure in terms of design is also lacking, as a new universe needs to be created, which may take years. With time and technological advancements, we will see the launch of new devices seeking to connect us to this new virtual reality. The idea is for them to be comprehensive and affordable in the future, but until then, years must pass. In conclusion, we are still far from everyone being able to connect to a metaverse in which to interact. The exact time for implementing this new function for society as a whole is unknown, but it is estimated to be from 2030 onwards. Are you ready for the change?